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Q: We always seem to lose the most students after our recitals. How do I prevent post-show fallout? A: Spring recitals are the culmination of our dance season, and even when we receive rave reviews from our students and parents, some do not re-enroll. We have seen attrition rates of 20 percent to 40 percent […]
It’s easy to characterize parents as the perpetual thorn in the side of studio owners—they can be demanding, and annoyingly free with their opinions on dance education. But they’re also your customers. They deserve not just excellent customer service but an exceptional customer experience, says Annette Franz, head of a customer-experience strategy firm. “What’s the […]
Your year-end recital is your studio’s pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they’ve accomplished during the year, it’s your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an […]
Your year-end recital is your studio’s pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they’ve accomplished during the year, it’s your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an […]
Your year-end recital is your studio’s pot of gold at the end of the rainbow. Not only is it the time for your dancers to celebrate what they’ve accomplished during the year, it’s your opportunity to demonstrate to parents firsthand the value of a dance education. A successful recital can also grant your school an […]
You’ve got the teaching talent, the years of experience, the space and the passion—now all you need are some students! Here are six ideas for getting the word out about your fabulous, up-and-coming program! We simply can’t wait to see all the talent you produce with it! 1. Post on your personal social-media accounts Whether […]
The culture of your dance studio should be a major consideration when it comes to hiring new instructors. After all, teaching experience isn’t the only thing that matters! You’ll also want to make sure an interviewee fits with your overall philosophy when it comes to interacting with students (and parents!) and teaching dance. Here are […]
Dance teachers aren’t dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It’s in knowing exactly how to use it effectively that’s the challenge. For a group of artists who work within the confines of centuries-old techniques, it’s no wonder we start […]
Do you have new preschool students enrolling in your upcoming dance year? These tiny dancers just beginning their movement journey are poised to become part of your studio community for the next decade or more. Keep in mind that dance class may be one of the first times a child under age 5 has been […]
Jacki Ford recently wrapped up the first year of her new studio, District Dance NYC, a new dance training program for kids ages 3–10 in the Financial District of Manhattan. Starting a studio at any location in the country is a major undertaking, but taking it on in New York City contains a whole other […]