Tag: dance business

Ready, Set, Move…Under a Strict Deadline!

Moving your small dance business quickly to a new location—whether planned or unexpected—presents unique challenges, especially if it involves any renovations. Owning a dance business always comes with unexpected surprises, but when you learn that you have to vacate your space on short notice, another level of stress gets unlocked: “‘Downsizing’ was not in my […]

11 Holiday Marketing (and Revenue) Ideas for Dance Studios and Retailers

Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action. Back-to-dance season may still be in full swing, but we all know what that means: The holiday season is just […]

5 Ways Dance Studio Clients Have Changed Since COVID

Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs. The pandemic has had an outsized impact on dance and business. Through lockdowns, cancellations, vaccinations and transformations, everyone in the dance industry has been affected—including your customers.  […]

Here Are Steps—and Phases From Dance/USA—to Guide You in Safely Reopening Your Dance Studio

Small businesses across the U.S. are keeping careful tabs on their states’ reopening schedules and making changes to their business models accordingly. As pandemic-related guidelines and timelines evolve, it’s important that you have a multilayered plan for the gradual reopening of your studio—one that prioritizes your dancers’ and staff’s health, reassures families that it’s safe […]

How Studios Are Adapting—and Excelling—During COVID-19

On Wednesday, March 11—two weeks ahead of a statewide stay-at-home mandate—Colorado Conservatory of Dance executive director Richard Cowden and artistic director Julia Wilkinson Manley made the difficult decision to take all of CCD’s classes online. As you’d expect, it wasn’t easy. “This chapter in our future book will be called ‘The 96 Hours From Hell,’” […]

How to Keep Your Students Enrolled: Follow Up With Those Zoom No-Shows

For Shanna Kirkpatrick, owner of Chara Christian Dance Academy, the key to retaining 96.5 percent of her 1,000-student enrollment through COVID-19 has been communication: regular e-mail updates, mass studio text messages, personal phone calls and—perhaps most significantly—following up with Zoom no-shows. Kirkpatrick didn’t actually need to create any new protocol for this level of communication. […]

Dalia Rawson's New Ballet Keeps Beating the Odds

Silicon Valley Ballet announced in February 2016 that the company would close and file for bankruptcy. The closure included the school—and $250,000 in tuition money for the current school year and summer program was lost in the bankruptcy. But the collapse could not take down Dalia Rawson, the school director. A survivor who had weathered […]

How 3 Studios Have Reimagined Recitals This Year

Planning a recital pre-COVID-19 was enough to make even the most well-organized dance studio owner feel stressed. Add a global pandemic into the mix, and you’ve got a recipe for a nervous breakdown—not to mention a serious revenue shortfall. Good thing studio owners have resilience and creativity to spare: These three owners reimagined and restructured […]

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