Tag: dance business

Here Are Steps—and Phases From Dance/USA—to Guide You in Safely Reopening Your Dance Studio

Small businesses across the U.S. are keeping careful tabs on their states’ reopening schedules and making changes to their business models accordingly. As pandemic-related guidelines and timelines evolve, it’s important that you have a multilayered plan for the gradual reopening of your studio—one that prioritizes your dancers’ and staff’s health, reassures families that it’s safe […]

How Studios Are Adapting—and Excelling—During COVID-19

On Wednesday, March 11—two weeks ahead of a statewide stay-at-home mandate—Colorado Conservatory of Dance executive director Richard Cowden and artistic director Julia Wilkinson Manley made the difficult decision to take all of CCD’s classes online. As you’d expect, it wasn’t easy. “This chapter in our future book will be called ‘The 96 Hours From Hell,’” […]

How to Keep Your Students Enrolled: Follow Up With Those Zoom No-Shows

For Shanna Kirkpatrick, owner of Chara Christian Dance Academy, the key to retaining 96.5 percent of her 1,000-student enrollment through COVID-19 has been communication: regular e-mail updates, mass studio text messages, personal phone calls and—perhaps most significantly—following up with Zoom no-shows. Kirkpatrick didn’t actually need to create any new protocol for this level of communication. […]

Dalia Rawson's New Ballet Keeps Beating the Odds

Silicon Valley Ballet announced in February 2016 that the company would close and file for bankruptcy. The closure included the school—and $250,000 in tuition money for the current school year and summer program was lost in the bankruptcy. But the collapse could not take down Dalia Rawson, the school director. A survivor who had weathered […]

How 3 Studios Have Reimagined Recitals This Year

Planning a recital pre-COVID-19 was enough to make even the most well-organized dance studio owner feel stressed. Add a global pandemic into the mix, and you’ve got a recipe for a nervous breakdown—not to mention a serious revenue shortfall. Good thing studio owners have resilience and creativity to spare: These three owners reimagined and restructured […]

How Dance Prodigy Studio Has a 97 Percent Retention Rate—Yes, Now

Rachel Arnold is a studio owner who knows how to transform lemons into lemonade. Rather than viewing stay-at-home orders as something to just power through at her Greenville, TX–based school, Dance Prodigy Studio, she’s turned online education into a chance to offer students and staff alike enrichment activities and community-building content. “I wanted great ideas […]

Marlana Doyle Was Poised to Open Her New School in Houston When COVID-19 Hit

When Houston’s beloved METdance lost its lease in 2019, artistic director Marlana Doyle struck out on her own to open the Institute of Contemporary Dance Houston. With a new building, school and performing company, Doyle had carefully set the stage for an April 2020 grand opening. “I wanted to create a space for everyone, from […]

Studio Owners: Here's What It Takes to Franchise Your Studio

When Genevieve Weeks opened her children’s dance studio, Tutu School, in San Francisco in 2008, she quickly figured out that she’d hit on something good. “By 2009, I’d opened a second location, and that one also did quite well,” says Weeks. “I realized that this studio could thrive in a lot of communities.” At the […]

Subscribe to our newsletters

Sign up for any or all of these newsletters

You have Successfully Subscribed!