Q: How do I stand out on social media if all the other dance studios seem to say the same things I do? A: Social media works best when you stay true to your unique studio culture. Be relatable, engaging and responsive. Here are some tips we have found useful. Use the kind of tone, […]
Q: Whether online or through word of mouth, I’m constantly hearing dance teachers tear down other teachers who think differently than they do. How do I keep my self-esteem high when our internet culture seems to promote this—and better yet, how do I teach my students to do the same? A: I agree that there […]
Dance teachers aren’t dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It’s in knowing exactly how to use it effectively that’s the challenge. For a group of artists who work within the confines of centuries-old techniques, it’s no wonder we start […]
Q: Do you monitor what your dancers post on social media? A: The short answer is no, we do not. That being said, we do talk to our dancers about being responsible and respectful of others. If something online is brought to our attention that concerns us, we will address the situation with the dancers […]
@jamesbwhitesideWho: American Ballet Theatre principal James WhitesideFollowers: 96.6KWhat you’ll see: a lot of muscles and humor, with a healthy dose of cat photosWhat may surprise you: Whiteside moonlights as the drag queen Ühu Betch and pop singer JbDubs. @londonballerina Who: Royal Ballet principal Lauren CuthbertsonFollowers: 43KWhat you’ll see: beauty in the little things—nature, architecture, costume […]
New Jersey–based yoga enthusiast and teacher Laura Kasperzak uses social media to document her practice and update students on her class schedules. She has recently stumbled into Instagram fame, largely thanks to her daughter’s guest appearances in her yoga photo shoots. Kasperzak even appeared on “Good Morning America” in a segment on how to turn […]
Social-media dashboard Not just another social-media task, HootSuite is a tool that can streamline your online marketing efforts by helping you organize posts and better manage your time. After you register, the site creates a personal dashboard that gives you access to your Facebook, Twitter, LinkedIn and Google+ accounts all at once. Instead of having […]
Q: I’m not a big fan of social media, but it’s no surprise my students love Twitter, Facebook, etc. Are there ways to use it with my class in a beneficial way? A: Love it or hate it, social media is a great way to continue the learning outside the studio. Many sites allow you […]