Tag: studio life

Ways to Creatively Adapt and Retain Revenue When Moving Your Curricula Online

“Keeping agile” has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety’s sake in March. Now is the time to show parents how you bring normalcy and positivity to their children’s lives so you can retain tuition revenue until your doors […]

This Is the Way Forward

Business leader Misty Lown convened (remotely) more than 700 dance studio owners to create an action plan in response to COVID-19 studio closures. ICYMI, here are the takeaways: Studios can deliver value to customers with online content. Owners can preserve enrollment with caring communication. The federal stimulus package is a strong short-term safety net. At […]

Ask the Experts: How Do I, as a Beginning Studio Owner, Recruit Students?

Q: What tips do you have for beginning studio owners on recruiting students? I’m just starting out and am not sure where to begin. A: When we first opened we didn’t have a lot of cash for advertising, so during the summer we approached several preschools about conducting a 30-minute intro-to-dance class, free of charge. […]

How to Focus on Giving Parents a Great Customer Experience

It’s easy to characterize parents as the perpetual thorn in the side of studio owners—they can be demanding, and annoyingly free with their opinions on dance education. But they’re also your customers. They deserve not just excellent customer service but an exceptional customer experience, says Annette Franz, head of a customer-experience strategy firm. “What’s the […]

Ask the Experts: Where Do I Find Good Replacement Dance Teachers?

Q: Are there good sources to find replacement dance teachers? When I go through standard employment services, I get people who are not properly trained or lack experience. A: Building a team of qualified teachers for all levels is ongoing work. Search for dance teacher groups on Facebook in your geographical location, since they often […]

So You Just Started a Dance Studio—Here Are Some Ideas for How to Get the Word Out

You’ve got the teaching talent, the years of experience, the space and the passion—now all you need are some students! Here are six ideas for getting the word out about your fabulous, up-and-coming program! We simply can’t wait to see all the talent you produce with it! 1. Post on your personal social-media accounts Whether […]