by Rachel Rizzuto | Jul 6, 2020 | Studio Owners
Small businesses across the U.S. are keeping careful tabs on their states’ reopening schedules and making changes to their business models accordingly. As pandemic-related guidelines and timelines evolve, it’s important that you have a multilayered plan...
by Rachel Rizzuto | Jun 26, 2020 | Studio Owners
On Wednesday, March 11—two weeks ahead of a statewide stay-at-home mandate—Colorado Conservatory of Dance executive director Richard Cowden and artistic director Julia Wilkinson Manley made the difficult decision to take all of CCD’s classes online. As...
by Rachel Rizzuto | May 1, 2020 | Studio Owners
When Genevieve Weeks opened her children’s dance studio, Tutu School, in San Francisco in 2008, she quickly figured out that she’d hit on something good. “By 2009, I’d opened a second location, and that one also did quite well,” says...
by Hannah Maria Hayes | Apr 10, 2020 | Studio Owners
Plan Ahead Marketing Idea: Boost Boys’ Class EnrollmentHow many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you’re going to get those cuties into...
by Hannah Maria Hayes | Apr 3, 2020 | Studio Owners, Teaching Tips
“Keeping agile” has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety’s sake in March. Now is the time to show parents how you bring normalcy and positivity to...
by Joanne Chapman | Mar 10, 2020 | Studio Owners
Q: What tips do you have for beginning studio owners on recruiting students? I’m just starting out and am not sure where to begin.A: When we first opened we didn’t have a lot of cash for advertising, so during the summer we approached several preschools...
by Rachel Rizzuto | Nov 15, 2019 | Studio Owners, Teaching Tips
Jessica Kubat’s path to becoming a studio owner wasn’t typical or glamorous or the product of a family business, handed down. When she opened MJ’s House of Dance in Lindenhurst, New York, this past summer, she had just turned 40, was a mom of three,...
by Haley Hilton | Sep 6, 2019 | Studio Owners
Dance teachers aren’t dummies. As in every other industry, the importance of social media for growing a business is not lost on any of us. It’s in knowing exactly how to use it effectively that’s the challenge. For a group of artists who work within...
by Rachel Rizzuto | Jun 14, 2019 | Studio Owners
If you’re a studio owner, the thought of raising your rates most likely makes you cringe. Despite ever-increasing overhead expenses you can’t avoid—rent, salaries, insurance—you’re probably wary of alienating your customers, losing students or...
by Joanne Chapman | Jun 7, 2019 | Studio Owners
Q: I have an amazing group of polite and dedicated dancers, but their moms are constantly at each other’s throats. What’s worse, they spend all of their time at the studio, stirring the pot. It really changes the mood here. What can I do to stop this?A:...