It’s easy to characterize parents as the perpetual thorn in the side of studio owners—they can be demanding, and annoyingly free with their opinions on dance education. But they’re also your customers. They deserve not just excellent customer service but an exceptional customer experience, says Annette Franz, head of a customer-experience strategy firm. “What’s the […]
Enrollment is an issue that plagues brand-new and veteran studio owners alike. Without a steady stream of revenue from new students coming through your doors, your studio won’t survive—no matter how crisp your dancers’ technique is or how well-produced your recitals are. Enrollment—in biz speak, customer acquisition and retention—depends on your business’ investment in marketing. […]
Accountant Jessica Scheitler, founder of Financial Groove, has noticed a recent trend. More and more of her dance-studio-owner clients are being audited because of the way they classify faculty and staff—whether as employees or contractors. “I had four or five audits come in at the same time, all from different states,” she says. “That tells […]