Plan Ahead Marketing Idea: Boost Boys’ Class Enrollment How many little (or big) brothers are going to fall in love with dance once they decide to join in or watch an older sibling take virtual class? Strategize now how you’re going to get those cuties into the physical classroom! Plan Ahead Marketing Idea: Upgrade Your […]
I remember it like yesterday. Those days, when I could step to the front of my classroom and guide students through enchaînement—demonstrate the combination, offer tidbits of advice, cue my accompanist and walk around offering detailed corrections. If you told me a month ago I would be forcibly holed up in my apartment as I […]
Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without […]
Many dancers are finding themselves with an unprecedented amount of downtime. After all, there are only so many hours you can spend taking barre in your living room or streaming at-home workout classes. But what about that nondance skill you’re always wanted to sharpen? Whether you’re finding yourself curious, cash-strapped or a mix of both, […]
Create a Watch Party! Here are four free offerings from New York City’s most celebrated arts organizations to share with your students and their families. New York City Ballet Excerpt of Christopher Wheeldon’s This Bitter Earth performed by Sara Mearns and Adrian Danchig-Waring. “Words cannot fully capture the beauty or essence of this moving pas […]
“Keeping agile” has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety’s sake in March. Now is the time to show parents how you bring normalcy and positivity to their children’s lives so you can retain tuition revenue until your doors […]
Business leader Misty Lown convened (remotely) more than 700 dance studio owners to create an action plan in response to COVID-19 studio closures. ICYMI, here are the takeaways: Studios can deliver value to customers with online content. Owners can preserve enrollment with caring communication. The federal stimulus package is a strong short-term safety net. At […]
Please join us for a Virtual Town Hall with Misty Lown, owner of More Than Just Great Dancing, an affiliation of 300 studios worldwide, and Youth Protection Advocates in Dance. She’s also a dance studio owner of 23 years. Register here to join the call for Monday, March 30, at 1 pm CST (2 pm, […]
On Wednesday, March 18, I was supposed to return to Juilliard and teach Pilates after a two-week spring break. Instead, I rolled a mat onto my bedroom floor, logged in to Zoom and was greeted by a gallery of 50 small-screen images of young ambitious dancers, trying to make the best of a strange situation. […]
Love electronic music? Calming notes of a piano? Smooth, rich trumpet? Want music in clear meters of 3, or in 7? This week is the ideal time to check out musician Michael Wall’s abundant website soundformovement.com. I myself have enjoyed getting to experience his music over the past five years—whether to use in a teen […]