Between forced business closures and general fear of contracting the virus, some consumers have begun to ask for refunds of services that cannot be rendered or goods that cannot be delivered. In some cases, some of your customers may be submitting chargebacks on payments already made as a way to obtain their money back without […]
Many dancers are finding themselves with an unprecedented amount of downtime. After all, there are only so many hours you can spend taking barre in your living room or streaming at-home workout classes. But what about that nondance skill you’re always wanted to sharpen? Whether you’re finding yourself curious, cash-strapped or a mix of both, […]
Create a Watch Party! Here are four free offerings from New York City’s most celebrated arts organizations to share with your students and their families. New York City Ballet Excerpt of Christopher Wheeldon’s This Bitter Earth performed by Sara Mearns and Adrian Danchig-Waring. “Words cannot fully capture the beauty or essence of this moving pas […]
“Keeping agile” has taken on a whole new meaning for every studio owner and dance instructor since the COVID-19 pandemic temporarily shuttered studio doors for safety’s sake in March. Now is the time to show parents how you bring normalcy and positivity to their children’s lives so you can retain tuition revenue until your doors […]
When dancer Katherine Disenhof found out her company, NW Dance Project, would be shutting down indefinitely due to the coronavirus pandemic (on Friday the 13th, no less), she immediately went in search of ways to stay connected and in shape. At that point, a few virtual class opportunities had emerged, so Disenhof decided to aggregate […]
Business leader Misty Lown convened (remotely) more than 700 dance studio owners to create an action plan in response to COVID-19 studio closures. ICYMI, here are the takeaways: Studios can deliver value to customers with online content. Owners can preserve enrollment with caring communication. The federal stimulus package is a strong short-term safety net. At […]
Over the last 36 years, scores of dancers passed through Wilhelm Burmann’s studio doors at Steps on Broadway in New York City. Burmann, who went by “Willy,” welcomed everyone—from huge dance stars to young students with huge dreams. He also welcomed adult students seeking to improve their technique and even students just taking ballet class […]
Dancers are nothing if not disciplined. As soon as studios started shutting their doors, so many online classes began popping up that it became nearly impossible to keep track of them all. But is kitchen-counter barre really the best way to prepare your body to jump back into intensives and performances once we stop social […]
Elizabeth Ahearn never imagined that she’d teach her first online ballet class in her kitchen. Adding to the surreality of the situation: Rather than give her corrections, her student, the director of distance learning at Goucher College, had tips for Ahearn: Turn the volume up, and move a little to the left. Ahearn, chair of […]
Please join us for a Virtual Town Hall with Misty Lown, owner of More Than Just Great Dancing, an affiliation of 300 studios worldwide, and Youth Protection Advocates in Dance. She’s also a dance studio owner of 23 years. Register here to join the call for Monday, March 30, at 1 pm CST (2 pm, […]