Tiffany & Co. primarily sell jewelry, but it’s their new dance-filled commercials that we’re really sold on! Elle Fanning stars in the luxury retailer’s latest dancetastic ad and we must say, the starlet’s got moves. Though she may not be a ballet dancer (a fact which was made painfully clear in a 2017 Vanity Fair video of Fanning supposedly demonstrating how to do a piqué turn on pointe) Fanning’s high energy performance proves she can groove and freestyle with the best of them. In fact, Fanning does appear alongside all-star dancer Maddie Ziegler, who’s also been featured in a previous dance inspired commercials by Tiffany & Co.
The fabulous dreamland where Fanning breaks it down features some of New York’s most iconic locations with a small twist: They’re all decked out in the brand’s signature Tiffany blue. The whimsical setting accentuates Ryan Heffington’s quirky yet ethereal choreography. But our hats go off to the real stars of this shoot: the backup dancers. Be it the coordinated construction workers, the uniform-clad school kids, or the sassy grannies emerging from the Tiffany blue-covered subway station, these performers stole the show! Their enthusiasm is tangible and their coordinated movements were as synchronized as the Rockettes, meshing perfectly with the soundtrack of a reimagined “Moon River,” by hip-hop artist A$AP Ferg with Fanning’s vocals featured throughout the track.
All in all, we love this Broadway-status production in the form of an advertisement, and to our friends at Tiffany’s—keep ’em coming!