At Brookfield Center for the Arts, owner Mandy Winiecki gives parents what she calls a “five-diamond experience.” Her Wisconsin–based studio caters to an affluent community, and she takes advantage: “Instead of trying to be the cheapest,” she says, “we are the most expensive. But we deliver the best of the best.” Here are her suggestions […]
Parents: Can’t live with them, can’t run a studio without them. They aren’t shy about voicing their opinions, asking for special treatment or complaining about tuition rates. But they are, first and foremost, your customers, and that means they’re entitled to a great customer experience. “Remember that you’re in a service business,” says Frank Sahlein […]
Q: What is the best answer when a parent asks what the registration fee covers? (I know that during advance registration, I can say it holds your spot.) “Administrative costs” sounds vague and doesn’t seem to satisfy them. Suggestions? A: Many educational programs charge a registration fee to cover the cost of administrative processes. We […]