These Three Dance-Heavy Commercials Are Slaying It
September 7, 2016

Commercials have been killing it lately. (And no, I’m not talking about that United Healthcare one where the guy pole vaults into the pool—although that one is pretty funny.) I’m talking about the ones featuring dancers. Coming on the heels of Wells Fargo-gate (that’s not a real title, but it should be), dance commercials like these are welcome reminders that dancers are smart, savvy, talented people that others would like to emulate.

Old Navy just decided to go hog wild and use a bevy of dancers to sell their movable denim. See here, here and here for some dance-denim fun, but this one’s my favorite:

This Gap commercial for ballet flats features none other than this year’s Capezio ACE Award winner Martha Nichols. It should come as no surprise that she has serious moves—you’ll see flashes of ballet, tap and her own fresh-funky style.

OK, but this one is my favorite, hands-down. What happens when you combine director Spike Jonze, choreographer Ryan Heffington (my love for you SHALL NE’ER WAVER, Ryan!) and actress/dancer Margaret Qualley? The best perfume ad I’ve ever seen. (When she shoots the lasers! She’s everything I want to be in a fancy dress and a breathtakingly beautiful venue.) And here’s a fun bit of trivia: Qualley was trained by Dale Lam, one of our 2015 Dance Teacher awardees.

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