Running a studio can be a major juggling act. It’s no surprise, then, that a few things slip through the cracks—costing you money or students. Watch out for two common but often unnoticed mistakes, and you’ll find yourself with more time, clients and revenue on your hands.
1. Using online registration as a crutch
If you offer registration via your studio website, make sure you aren’t losing clients by neglecting in-person registration. One day Kathy Morrow, director of Dance Du Coeur in Sugar Land,Texas, overheard a front-desk staffer directing a new client to the studio’s website to register, rather than offering to do it over the phone. “I thought, You had a fish on the hook—why didn’t you walk them through it?” she says. “When you register, there are a lot of boxes to check off. Some people want to pay with a check, some to link to a credit card. We can make it easier by answering any questions directly.”
2. Not delegating
Have you heard yourself say, once too often, “If I want it done right, I have to do it myself”? Overextending yourself because of perfectionism or a misguided need to control can be counterproductive. By creating choreography, teaching, bookkeeping, cleaning, making phone calls and typesetting, and doing payroll, mailings and ordering, you could be leaving no time for the very things that will create your best business. Misty Lown decided to delegate all the teaching at her Onalaska, Wisconsin–based studio, Misty’s Dance Unlimited. “Giving up teaching was super-hard,” she says, “but it’s the best decision I ever made. Whenever I was teaching, it meant I never saw the other five classrooms that were operating during that time. Now I can rotate my time checking on classrooms and interacting with students.”